misty christoffersen











{November 25, 2009}   Marked

This week I started reading a series called The House of Night, which is sadly, another vampire series.  Everything seems to be about vampires these days.  I started reading this book because a friend recommended it to me and half thinking it was going to be another rip off of Twilight I gave in and decided to give it a try. I was not disappointed however; this series is very different from Twilight.

The story centers on a young high school girl, named Zoey that struggles to fit in with her human life; she feels like she just doesn’t belong.  She has some family issues, a loser boyfriend, and she is also of Cherokee descent making her very spiritual. The only person she really trusts is her grandmother because she is the only person she feels cares about her and understands her.

Zoey’s life changes suddenly when a tracker comes to her school and marks her. She is then sent to the House Of Night (vampire school) and her life changes even more drastically and becomes even harder. When she starts going to the House of Night she finds not only is she going to a new school and has to make new friends and try to fit in all over again; on top of all that she is turning into a vampire. And not only that, she has a special mark from the Goddess, Nyx. Lucky for her, she makes friends quickly and they help her through this.

I have only read the first book in the series: Marked. But there are also Betrayed, Chosen, Untamed, Hunted, Tempted and possibly more to come.

The first time I saw these books their intriguing design on the cover caught my eye. They are done in mostly black and white with some interesting photography and they compliment each book with a color, which personifies each book.  There are also intricate patterns that contrast between glossy and matte. They are bumpy when you touch them and they are very interesting and very much attuned to the content in the book. Which is the fact that during the Change from a fledgling to a vampire, the goddess, Nyx, gives them special markings to show that she has touched them. They are gifts.

I find that if a good effort goes into the imagery of a book cover I am more drawn to buy it. And I’m sure it’s the same for any consumer.  Pique the consumer’s interest and they are more likely to buy the product.

here is a link to the House of Night website: http://www.houseofnightseries.com/

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{November 10, 2009}   Rain

My favorite kind of gum is Rain 5 Gum by Wrigley Company. And I have to admit part of the reason I buy it is not only because of their great tasting gum but also because I’ve noticed how they’ve designed their packaging and I like it a lot.

There are seven different kinds of gum in the 5 Gum collection.  Rain, Cobalt, and Flare were introduced first; second came Lush and Elixir; and most recently Solstice and Zing. The reason they are called “5 Gum” is because their motto: “Stimulate your senses,” suggests that it stimulates five of the human senses.

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The package design consists of black and a signature color that goes with a particular flavor:

Rain: Green
Cobalt: Blue
Flare: Red
Lush: Yellow
Elixir: Pink
Solstice: Teal/Light Blue
Zing: Light Pink

Along with the black and complimentary color, the box uses relief in their design (indents in patterns) and contrasts between matte and glossy. (This is also used on the gum wrappers.)

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The box design is very functional the top flap has a tab that inserts to keep the box closed and there are relief marks on the tap that give the tab a grip to open the box easier.

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5 Gum has also incorporated its design into its website: http://www.5gum.com/

Have a nice day and dont forget to “Stimulate your senses.” 🙂



et cetera